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This market segment of improvement of human well-being based on the presence of nutritive deficits has a history of dynamic growth. It is well controlled with respect to production quality and obliged to provide sufficient evidence for its products as well.

We know from our experience that despite some doubts in this area some products actually have surprising beneficial effects for the user based on empirical data.

Our special and partly proprietary study design and analysis methods can deliver the source of objective evidence promoting this market further and resolve some or all of the clinicians doubts successfully.

Actual medical practice is highly specialised on diseased patients and neglecting aspects of improvements of well-being of so called healthy people.

Our review of the actual health systems standards supports our conclusion that the presence of substantial proportions of undiagnosed human demand in well-being is a fact.

Our experience provides evidence that the markets' demands for feeling better can be served successfully.

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